KG Drives Promotional Efforts of Automaker's Product

Marketing through Promotional Products & Custom Corporate Events

A large European auto manufacturer came to the Kinetic Group for assistance in marketing and promotions among its North American dealerships. The company needed promotional event ideas and a large volume of event-related promo products, and to have the custom products manufactured. The Kinetic Group team met with the company’s marketing team to brainstorm promotional possibilities with the company and suggested a line of educational but fun promotional contests and high-quality promotional products that served to both communicate key company messages and encourage dealer and customer loyalty. The events and custom promo gifts were well accepted with the result that the project was expanded to include surveys and other loyalty program tactics.

Kinetic's Promotional Ideas Help Major Healthcare Chain Reduce Marketing Costs by 30%

Custom Imprinted Apparel & Product Logistics Reduces Costs

When a large national healthcare chain approached KG a few years ago, their caregivers were burdened with managing thier facilities administrative branded materials effectively preventing them from providing the superior care that was a trademark of their company. The Kinetic Group worked closely with them to establish a program that lifted the burden from caregivers at the companies’ individual facilities, enabling them to electronically order custom imprinted uniforms, imprinted staff accessories, corporate logo imprinted apparel and promotional products at the touch of a website button. Through a unique employee web store for each facility, free warehousing and fulfillment, and a powerful electronic software infrastructure, the agency was able to save the chain 30 percent in marketing and operational costs per year.